501 N Main St Oshkosh, WI 54901

1,275 New Ford Oshkosh Wisconsin

2026 Ford Explorer Active

2026
2.3L EcoBoost I-4, 10-Speed Automatic, 4WD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don't have exactly what you need, we'll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today!

** Active service loaner available on request ** Price includes: $3500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $45,725 
Cash Offers
2026 Ford Retail Customer Cash
-$3,500
Conditional Offers
Additional Savings
-$5,000

2026 Ford Maverick Lariat

2026
EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT, 8-Speed Automatic, AWD
4K Tow Package, ActiveX Trimmed Heated Front Bucket Seats, Black Appearance Package, Black Grille, Black Interior Accents, Equipment Group 502A, Ford Connectivity Package (1-Year Included), Ford Connectivity Package (one-Time Purchase - 7 Years), Navigation system: Connected Navigation, Radio: B&O Sound System by Bang and Olufsen, SiriusXM with 360L, SYNC 4 with Enhanced Voice Recognition, Trailer Brake Controller, Trailer Hitch (class III) 2" Receiver, Upgraded Cooling Fan, Wheels: 19" Black Painted Aluminum, Wheels: 19" Machined Aluminum Painted.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $42,220 
Conditional Offers
Additional Savings
-$6,000

2026 Ford Escape Plug-In Hybrid Base

2026
2.5L iVCT, eCVT, FWD
Auto-Dimming Rear-View Mirror, Class II Trailer Tow Package, Equipment Group 700A, Front Parking Sensors, HD Radio, Head-Up Display, LED Lightbar Headlamps, Memory Package, Navigation system: Connected Navigation, Perimeter Alarm, PHEV Premium Package, Reverse Brake Assist, Universal Garage Door Opener (UGDO), Wireless Charging Pad.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $4000 - Bonus Customer Cash. Exp. 03/31/2026 $500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $42,675 
Cash Offers
2026 Ford Retail Customer Cash
-$500
Conditional Offers
Additional Savings
-$5,000

2026 Ford Escape ST-Line Select

2026
EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT, 8-Speed Automatic, AWD
23/31 City/Highway MPG The 2026 Ford Escape ST-Line Select with the 2.0L engine offers a great balance of sporty performance and everyday versatility. Its responsive turbocharged power makes driving feel confident and fun, while the ST-Line styling adds a bold, athletic edge. With comfortable features, modern technology, and capability suited for all kinds of driving, it's an SUV that fits easily into daily life while still standing out..

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.


Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price Includes: $2000 - Bonus Customer Cash. Exp. 03/31/2026 $500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $42,645 
Cash Offers
2026 Ford Retail Customer Cash
-$500
Conditional Offers
Additional Savings
-$5,000

2026 Ford Bronco Sport Outer Banks

2026
1.5L EcoBoost, 8-Speed Automatic, 4WD
AM/FM Stereo, Connected Navigation (1-Year Included), Equipment Group 300A Standard Package, Ford Connectivity Package (1-Year Included), Front Driver/Passenger Seat Back Map Pockets, Internet access capable: 5G Modem - Ford Connectivity Package, Outer Banks Tech Package+, Premium Trimmed Heated Front Sport Contour Bucket Seats, Radio: HD w/B&O Sound System by Bang & Olufsen, SiriusXM with 360L, SYNC 4 with Enhanced Voice Recognition, Wheels: 18" Ebony Black.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today!
MSRP
 $42,130 
Conditional Offers
Additional Savings
-$3,000

2026 Ford Maverick Lariat

2026
EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT, 8-Speed Automatic, AWD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don’t have exactly what you need, we’ll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $42,105 
Conditional Offers
Additional Savings
-$6,000

2025 Ford Bronco Sport Badlands

2025
EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT, 8-Speed Automatic, 4WD
B&O Sound System by Bang & Olufsen, Badlands Tech Package, Connected Navigation, Equipment Group 400A, HD Radio.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $2000 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $44,100 
Cash Offers
2025 Ford Retail Customer Cash
-$2,000
Conditional Offers
Additional Savings
-$6,750

2026 Ford Maverick XLT

2026
2.5L I-4 Hybrid, CVT, AWD
Recent Arrival! 2.91 Axle Ratio, 4K Tow Package, Auto High Beams, Black Appearance Package, Black Grille, Black Interior Accents, Black Painted Mirrors, BLIS with Cross-Traffic Alert and Trailer Coverage, Equipment Group 301A, Exit Warning, Ford Co-Pilot360, Ford Connectivity Package (1-Year Included), Heated Mirror with Painted Black Skull Caps, Heated Seats, Internet access capable: 5G Modem - Ford Connectivity Package, Intersection Assist, Lane-Keeping System, LED Box Lighting, Power Glass Manual-Folding Mirrors, Power Moonroof, Pre-Collision Assist with Automatic Emergency Braking, Pro Power Onboard - 400W, Radio: AM/FM Stereo with 6 Speakers, Rear Cross Traffic Braking, Rear Parking Sensors, Rear-View Camera, Remote Start System, SiriusXM with 360L, Soft Vinyl Wrapped Heated Steering Wheel, SYNC 4 with Enhanced Voice Recognition, Trailer Brake Controller, Trailer Hitch (class III) 2" Receiver, Unique Cloth Front Bucket Seats, Unique Cloth Front Bucket Seats with Black Appearance, Upgraded Cooling Fan, Wheels: 17" Carbonized Gray Painted Aluminum, Wheels: 19" Black Painted Aluminum, XLT Luxury Package.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today!
MSRP
 $42,090 
Conditional Offers
Additional Savings
-$6,000

2025 Ford Maverick Lariat

2025
EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT, 8-Speed Automatic, AWD
4K Tow Package, ActiveX Trimmed Heated Front Bucket Seats, Apple CarPlay/Android Auto, Black Appearance Package, Black Grille, Black Interior Accents, Equipment Group 502A, Front & Back Black Edition Ford Logo, Heated front seats, Outside temperature display, Power Moonroof, Steering wheel mounted audio controls, SYNC 4 w/Enhanced Voice Recognition, Trailer Brake Controller, Trailer Hitch (Class III) 2" Receiver, Transmission Oil Cooler, Upgraded Cooling Fan, Wheels: 19" Black Painted Aluminum.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $1000 - Truck Month Bonus Customer Cash. Exp. 03/31/2026 $1500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $42,065 
Conditional Offers
Additional Savings
-$11,750

2024 Ford Bronco Sport Badlands

2024
EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT, 8-Speed Automatic, 4WD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don't have exactly what you need, we'll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. Sale Price Includes 11408 - Auto Show Flex Buy Cash - $2,000 to approved credit. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $4000 - Model Year Closeout Bonus Cash - Bronco Sport. Exp. 09/30/2025

2026 Ford Maverick XLT

2026
2.5L I-4 Hybrid, CVT, AWD
Recent Arrival! 2.91 Axle Ratio, 4K Tow Package, Auto High Beams, Black Appearance Package, Black Grille, Black Interior Accents, Black Painted Mirrors, BLIS with Cross-Traffic Alert and Trailer Coverage, Equipment Group 301A, Exit Warning, Ford Co-Pilot360, Ford Connectivity Package (1-Year Included), Heated Mirror with Painted Black Skull Caps, Heated Seats, Internet access capable: 5G Modem - Ford Connectivity Package, Intersection Assist, Lane-Keeping System, LED Box Lighting, Power Glass Manual-Folding Mirrors, Pre-Collision Assist with Automatic Emergency Braking, Pro Power Onboard - 400W, Radio: AM/FM Stereo with 6 Speakers, Rear Cross Traffic Braking, Rear Parking Sensors, Rear-View Camera, Remote Start System, SiriusXM with 360L, Soft Vinyl Wrapped Heated Steering Wheel, SYNC 4 with Enhanced Voice Recognition, Trailer Brake Controller, Trailer Hitch (class III) 2" Receiver, Unique Cloth Front Bucket Seats, Unique Cloth Front Bucket Seats with Black Appearance, Upgraded Cooling Fan, Wheels: 17" Carbonized Gray Painted Aluminum, Wheels: 19" Black Painted Aluminum, XLT Luxury Package.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today!
MSRP
 $41,985 
Conditional Offers
Additional Savings
-$6,000

2025 Ford Ranger XLT

2025
EcoBoost 2.3L I4 GTDi DOHC Turbocharged VCT, 10-Speed Automatic, 4WD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don’t have exactly what you need, we’ll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $1000 - Truck Month Bonus Customer Cash. Exp. 03/31/2026 $2000 - Bonus Customer Cash. Exp. 03/31/2026
MSRP
 $42,975 
Cash Offers
2025 Ford Truck Month Bonus Customer Cash
-$1,000
Conditional Offers
Additional Savings
-$6,250

2026 Ford Explorer Active

2026
2.3L EcoBoost I-4, 10-Speed Automatic, 4WD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don’t have exactly what you need, we’ll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $3500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $45,475 
Cash Offers
2026 Ford Retail Customer Cash
-$3,500
Conditional Offers
Additional Savings
-$5,000

2026 Ford Explorer Active

2026
2.3L EcoBoost I-4, 10-Speed Automatic, 4WD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don’t have exactly what you need, we’ll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $3500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $45,425 
Cash Offers
2026 Ford Retail Customer Cash
-$3,500
Conditional Offers
Additional Savings
-$5,000

2026 Ford Explorer Active

2026
2.3L EcoBoost I-4, 10-Speed Automatic, 4WD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don’t have exactly what you need, we’ll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $3500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $45,425 
Cash Offers
2026 Ford Retail Customer Cash
-$3,500
Conditional Offers
Additional Savings
-$5,000

2026 Ford Explorer Active

2026
2.3L EcoBoost I-4, 10-Speed Automatic, 4WD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don’t have exactly what you need, we’ll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $3500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $45,335 
Cash Offers
2026 Ford Retail Customer Cash
-$3,500
Conditional Offers
Additional Savings
-$5,000

2025 Ford Ranger XLT

2025
EcoBoost 2.3L I4 GTDi DOHC Turbocharged VCT, 10-Speed Automatic, 4WD
Become part of the Boucher Family today! Present us with your best deal, and we guarantee to beat it by $500. If we don’t have exactly what you need, we’ll locate it for you within 24 hours!

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $1000 - Truck Month Bonus Customer Cash. Exp. 03/31/2026 $2000 - Bonus Customer Cash. Exp. 03/31/2026
MSRP
 $42,815 
Cash Offers
2025 Ford Truck Month Bonus Customer Cash
-$1,000
Conditional Offers
Additional Savings
-$6,250

2025 Ford Maverick TREMOR

2025
EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT, 8-Speed Automatic, AWD
ABS brakes, Active Cruise Control, Alloy Wheels, Compass, Electronic Stability Control, Front Dual Zone A/C, Heated Door Mirrors, Heated front seats, Illuminated Entry, Low tire pressure warning, Navigation System, Remote keyless entry, Traction Control.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

$1000 Ford Rebate (program #11592). Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, and $499 service fee. Expires 10/31/2025. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $1000 - Retail Customer Cash. Exp. 01/05/2026

2026 Ford Explorer Active

2026
2.3L EcoBoost I-4, 10-Speed Automatic, 4WD
Recent Arrival! ABS brakes, Alloy wheels, AM/FM Stereo, Compass, Electronic Stability Control, Equipment Group 200A Standard Package, Front dual zone A/C, Heated door mirrors, Illuminated entry, Low tire pressure warning, Navigation System, Remote keyless entry, Traction control, Unique Cloth Heated Captain's Chairs, Wheels: 18" Sparkle Silver-Painted Aluminum.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price Includes: $3500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $45,280 
Cash Offers
2026 Ford Retail Customer Cash
-$3,500
Conditional Offers
Additional Savings
-$5,000

2026 Ford Maverick Lariat

2026
EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT, 8-Speed Automatic, AWD
4K Tow Package, ActiveX Trimmed Heated Front Bucket Seats, Apple CarPlay/Android Auto, Black Appearance Package, Black Grille, Black Interior Accents, Compass, Equipment Group 502A, Ford Connectivity Package (1-Year Included), Outside temperature display, Power Moonroof, Radio: B&O Sound System by Bang and Olufsen, SiriusXM with 360L, SiriusXM with 360L (3-Year Plan), Steering wheel mounted audio controls, SYNC 4 with Enhanced Voice Recognition, Trailer Brake Controller, Trailer Hitch (class III) 2" Receiver, Upgraded Cooling Fan, Wheels: 19" Black Painted Aluminum.

As with all new Fords, this vehicle includes a Ford 3-Year / 36,000 Mile Comprehensive Warranty, 5 Year / 60,000 Mile Powertrain Warranty, Roadside Assistance.

Manufacturer Suggested Retail Price may not reflect the actual sale price. Price excludes tax, title, license, $499 service fee. All customers qualify for the price listed above. You may qualify for additional conditional offers that may lower your price; ask us for details. All offers are subject to change after month-end so come visit us and test-drive this vehicle today! Price includes: $500 - Retail Customer Cash. Exp. 03/31/2026
MSRP
 $41,735 
Conditional Offers
Additional Savings
-$6,000
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